It’s come to my attention that the Look cover, which Ali Hall nominated and explained as her Best Cover at the recent IPC Editors’ Conference, goes some way to contradicting the confusion I expressed in the COVER VERSIONS blog.

Kenny Pryde, editor of SuperBike, wrote:

“…we recently listened to an experienced editor explaining that her best cover in 2008 owed a lot to luck. She took a chance on an untried masthead colour, they ‘got lucky’ when the cover star went mental after the cover had gone to the printers and they rather fortuitously had story ‘n’ pics. The mag scored a monster sale, but it’s hard to learn any lessons from that experience.” (more…)