The notebook of the New Product Development team at IPC Media. What we’re thinking, what we’re looking at, who we’re talking to…
One of the great things about working in NPD is that I am privileged to attend a great many research groups.
Now, granted, there is very little more rewarding or enjoyable than sitting down in a room listening to your readers/users discussing your brand, but there are odd occasions when the process can be… well, shall we say frustrating? (more…)
Looking at an array of mass market women’s magazine florescent pink is one of the dominant colours. A bold sans serif typeface is used for the title. The layering of text and photo’s to produce a vibrant collage. Solid blocks of colour to highlight the text.
These are some of the ‘visual signifiers’ on a mass market women’s magazine covers that together capture, engage, and appeal to the reader. The readers of the magazine recognise and identify with these ‘visual signifiers’. Are there equivalent ‘visual signifiers’ online? (more…)