Looking at an array of mass market women’s magazine florescent pink is one of the dominant colours. A bold sans serif typeface is used for the title. The layering of text and photo’s to produce a vibrant collage. Solid blocks of colour to highlight the text.

These are some of the ‘visual signifiers’ on a mass market women’s magazine covers that together capture, engage, and appeal to the reader. The readers of the magazine recognise and identify with these ‘visual signifiers’. Are there equivalent ‘visual signifiers’ online? (more…)