The latest television advert for Orangina is causing quite a stir. As to be expected the ASA have received a lot of complaints about this rather provocative London Zoo meets Spearmint Rhino creative. I guess they’re going for that old adage of sex sells. But is it doing it for you?
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New product development, of course! And this is the blog for the IPC Media NPD department. Led by Editorial Development Director Andy Cowles, the team includes Editorial Director Special Projects Steve Sutherland, Lead Web Designer Charlie Francis, Usability expert Mazy Burns and of course, the amazing Marguerite Hassett.