I see Barack Obama has adopted the font Gotham for his ‘Change’ poster, banner, flags etc campaign. As many of you know, Gotham is sweeping the magazine world as the font to use, so much so that it’s being dubbed ‘the new helvetica’.
Speaking on the recent helvetica film, about the font, typographers Jonathan Hoefler and Tobias Frere-Jones said that “GQ [the magazine that originally commissioned it] had a dual agenda of wanting something that would look very fresh, yet very established, to have a credible voice to it, It also needed to look very masculine and “of-the-moment.” That description pretty much sums up both the font and Obama. This got me thinking. If Obama is Gotham, what font is McCain? Arial, Cooper, Antique Olive…?
But let’s not stop there, what about our own Gordon Brown? David Cameron? …er George Osborne? Your suggestions please…
I’ll get the ball rolling… George W Bush – Comic Sans